Sojourn Records' artists include Blues great, Danny Kalb, co-founder and singer-songwriter, Tom Laverack, NYC subway legend, Theo Eastwind, the world-renowned Jewish music superstar, Neshama Carlebach, and Americana rocker, Ken Will Morton.
These artists as well as many others in the wings have signed on with Sojourn and believe in Mark and Tom's vision of a new type of record/music company. Based out of Mark Ambrosino's Madhouse Studios in Queens, NY, Sojourn believes in working with artists who are passionate about their music, who want to make great sounding records, and are looking for a wider audience.
The studio is at the nucleus of the label and Ambrosino's commitment and passion for making and producing great music is one of the major driving forces behind the label's mission. As Ambrosino laments, "It pains me to see such talented artists work so hard on these incredible recordings only to realize that the general public will probably never get a chance to hear them."
With the traditional record label business model being irreparably broken, Sojourn believes technology provides an opportunity for independent artists and wants to leverage recent innovations to enable great independent artists to reach their respective audiences. Sojourn is promoting a new model that hinges on getting great artists out to the listeners who are eagerly searching for them.
As a proactive “Label", Sojourn is looking to emerging technologies that embrace community; such as the so-called 'Web2.0’ movement. In so doing, we move from the historically embraced competitive posture to a more collaborative stance. In so doing, efficiencies begin to emerge. No longer must a “Label” be the sole driver of promotion and marketing from an inside-out perspective. Instead, the artists themselves become the evangelists.
Sojourn is also looking to technology to handle the demand for physical goods in a new and unique way. Sojourn is using on-demand/JIT manufacturing that allows customers to order a “one-off” CD, made on the demand of the customer. This allows artists to make recordings available without incurring the costs of manufacturing, creating a wider selection of available recordings for their listeners, including home recordings, live shows or collections previously recorded but never released. On-demand manufacturing also incorporates the handling and shipping into the order so that there are no additional costs to the artist.
Most Labels are exclusive clubs. They don’t welcome contribution except from those carefully chosen artists that an A&R person deigns worthy of inclusion. Because of this, the growth potential of the community is axiomatically diminished. There is a far different community that emerges when participation is encouraged and expected, than when limits are placed on participation.
To Contact us, please email us at:
info@sojournrecords.com
or call us at 718-360-9925.
Our mailing address is 405 Kirkman Avenue, Elmont, NY 11003.